Brilliant new commercial from J Lewis

This new TV ad for John Lewis is rapidly becoming viral. In a world when most of us get up to make a cup of tea, or flick through the other TV channels when the ads come on, it is refreshing to know that sometimes, an ad comes along that keeps people in their seats.

What is it about this ad? Simple. that's it. Just simplicity. It tells a story of a lady from birth to old age, and it does this with simplicity.

Remember this when you next create a presentation. Stories and simplicity they always work